Hi, I’m Andrea.

I’ve spent years working across marketing, digital strategy, content, websites, campaigns and the systems that keep all of it moving.

Then AI began changing how I worked.

I started experimenting with how it could help me analyze information, rethink workflows, develop ideas, review strategies, solve problems and move from thinking to execution faster.

Drea Elle | AI for Modern Marketing is where I document that exploration and share what I’m learning along the way.

I’m especially interested in what happens when we stop treating AI as a novelty and start thoughtfully integrating it into the real work of marketing.